Flow Pros Plumbing

From 1,000 to 136.5K Monthly Visits in 5 Months – Powered by Off-Page SEO

Overview

When Flow Pros Plumbing partnered with us on September 19th, 2024, their online presence was minimal. With just 1,000 estimated visits per month, they were missing out on a large volume of potential customers in their service area. Fast forward to March 2025, and the results speak for themselves:
136,500+ monthly visits
‍A Google Business Profile dominating a 15-mile radius for high-converting searches like “plumbers near me”

So, how did we achieve this kind of transformation in just five months?

The Strategy

1. Comprehensive Audit
We began with a full audit of their website and Google Business Profile (GBP), identifying technical gaps, inconsistent NAP data, weak content, and under-optimized service areas.

2. Local SEO Optimization
Next, we overhauled the GBP and site structure to reflect service + location targeting. This helped signal clear relevance to both users and search engines. We also optimized service pages and metadata to improve visibility for local searches.

3. Strategic Content Deployment
To attract new traffic, we rolled out high-quality content focused on underserved keywords. These pieces targeted plumbing services in specific cities, suburbs, and neighborhoods, expanding Flow Pros’ footprint in the region.

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4. Off-Page SEO & Backlink Campaign
The biggest game-changer: our robust off-page SEO strategy.
We built a diverse backlink profile through the following:

Guest posts on high-authority sites
Social media and business profile backlinks
Industry-relevant forums and Q&A sites
PDF uploads and document sharing
Cloud stacking and other Tiered SEO techniques

These efforts established domain authority, trust, and local relevance, propelling Flow Pros to the top of the map pack and organic results.

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In just five months:
✅ Monthly traffic skyrocketed from 1,000 to 136,500+
✅ GBP dominates a 15-mile radius for core keywords
✅ Surge in phone calls, form submissions, and booked appointments
✅ Domain Authority (Semrush): Jumped from 21 to 35

Final Thoughts

This SEO success didn’t just improve organic rankings — it also elevated paid ad performance. By building trust with Google through strong off-page signals and consistent local relevance, Flow Pros Plumbing saw improved visibility and lower costs across their campaigns.

Flow Pros now stands as a prime example of how a well-executed SEO strategy can create a ripple effect that benefits every part of a company’s online presence.